The Taste Atlas

City is the wrong unit, and the API says so

We measured something first. The location filter is ignored for film: pin a catalogue, vary filter.location.query across five cities, and the affinities are identical. The location signal does change the answer, but it drops 84% of the catalogue, so neither gives a usable way to route a slate by city. What does move film taste is what an audience listens to and watches. So these groups are not places. Each is a set of artists, shows and games whose film-affinity signatures correlate, found by clustering the graph, and distance on this map is taste distance.

music television games mixed single reading

These are discovered taste communities within Qloo's graph: clusters of cultural anchors grouped by modelled film affinity, not observed groups of people. Three of the eighteen have enough members to cross-check against themselves. The rest are single readings.

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